Strategy is King. Without it your visual identity is worthless and you as a business owner, are directionless. Digging deep at the start of your journey, whether you’re already established or just starting out, means that you will intimately know who your audience is, what they want, what they need and how to resonate with them. You’ll also understand where to find them and what to put in front of them, which greatly improves your opportunity to present them with offers and messages that not only grab their attention, but also tug at their credit cards... With reviews and comments about brands showing up literally EVERYWHERE, business operators can't afford to get it wrong. It's become more important than ever to have a clear understanding of how your customers are feeling and what will resonate with them. By looking at your internal brand and what your values are, you help potential customers build a human relationship with your brand, opening them up to an emotional connection which makes it easier to connect with them and convey your message. The other big one we cover off is your market position. Determining where your brand sits currently in the competitive landscape versus where you want to be, will clarify how you need to be perceived, and we will take you on the journey to that new position. After ALL this work and with all that knowledge at our fingertips we will then go on to design a killer Visual Identity that communicates all the right information to the right people. There's never been a better time to take a good hard look at your customers and use that information to hit the market with a refreshed brand. It's the perfect time to change the game - turn your business into the thriving brand you know it can be returning bigger rewards and success than ever before.