The Dominant All-Breed Equestrian Publication in Southwestern United States If you want to attract horse enthusiasts to your business, our magazine is the place to start! One in seven horses in the United States lives in Texas, and we have the largest circulation of all-breed publications in this region. SouthWest Horse Trader is distributed FREE at approximately 650 locations. We also have 175 distribution sites in Oklahoma, Louisiana, Arkansas, and New Mexico, giving us further reach across the feed stores, tack stores, and major horse shows and events in the Southwest. An added bonus! Advertisers in the printed edition are included in the digital online edition of the publication FREE!