Victory 4x4 is new to the Toyota market, but not new to the industry. We are the sister company of JcrOffroad, who has been proving high quality, USA made armor to the Jeep industry for 15+ years. We come to this market a little differently. Our past involves a lot of hardcore rock crawling and trail riding, lately though, we've been hooked on the adventure and destination as opposed to just the trail. Therefore our Toyota products tend to be designed to get you there with everything you may need, no matter where "there" is. We are mountain bikers, runners, kayakers, campers, adventurers, and overlanders (whatever that means anymore). Nice to meet you all.