Oktopus Fitness Club is a space for young and independent lifestyle lovers. Club has quickly emerged as the premier leader of distinctive fitness experiences in the country. Oktopus is proud to be Georgian rooted brand with strong loyal local fan base, while the tight connections to international industry leaders, including Life Fitness (USA) and Technogym (Italy) A proudly independent brand, Oktopus is oriented to be progressive and continually inspired by the latest evolving trends in the fitness industry. The trends that are later inspirations for our club offerings and club member experiences. We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fitness, culture and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. All of the branches of Oktopus operate 24 hours during 7 days a week - waiting excitedly to welcome new club members. The naming of Oktopus embraces three principal brand values: OK – for positive and inspirational spirit TOP – for competitive, winning mentality US – for friendly, club atmosphere Oktopus own octopus symbol represents free-spirit, fun and creative manifestation of positive energy. Visual identity also focuses on and developes three main elements: Colors – bold, vibrant strokes in graffiti style Character – purposeful, determined facial expressions Shape – unique, memorable and flexible