The IMM Journal of Strategic Marketing is the publication of the Institute of Marketing Management (IMM). The emphasis is on high-level, thought-leadership content that is well-researched. News and information about the magazine and its content is published here. The IMM Journal of Strategic Marketing is read by marketing industry professionals and those working in related industries, academics, subscribers, IMM alumni, current IMM undergraduate, postgraduate and short-course students. It is also read by members of the African Marketing Confederation (AMC).