TRADITION & INNOVATION It almost sounds like a contradiction. And yet tradition and innovation characterize the BAMA brand equally and in a special way. BAMA has been around for over 100 years - that is an extraordinary period of time in which it has succeeded in becoming the leading company in the shoe cleaning, care and insoles category. From the beginning, BAMA has set new standards with its products. Founder Curt Baumann developed the first insole that could warm and protect the foot at the same time - and brought insoles to a next level. We still uphold the principles of quality and innovation today. For BAMA, research and development is fundamental in order to always develop the best products with the latest technology and the best quality. Or to check what already exists and to make it better. Because every step counts.