We make kids and families smile. There are kids out there who have a hard time getting dressed. Soft was founded in 2007 by a mom and a teacher who wanted to create clothing that puts smiles on the faces of even the fussiest of dressers. We started by listening to mom and dad. We took what they said to heart and created clothing and a community based on their needs. We continue to listen and create. Soft eliminates the frustration between parent and child by making dressing about fashion and fun, instead of a fight. Soft is the first brand to address the sensory clothing needs of more than 25% of American children. This population is growing 15% annually.