CozyCot started in November 2001 as an Internet portal based in Singapore, where members could post reviews and share shopping and fashion tips and opinions. As the online community grew, the founder Nicole Yee began organizing live events for members. There followed other commercial projects (workshops, product launches, online shopping etc.), which (together with a presence of the website in the top 100,000 Alexa ranking) mooted the decision to turn it into a venture business. In 2002, Nicole Yee founded CozyCot Pte. Ltd., as the managing company of the portal, in 2007 she hired the first employee, then, in 2008, she invested $100,000 in the website. Its revenue exceeded US$1 million in 2009, with a 115% growth. The community kept expanding, developing the portal into Singapore's largest online women community for beauty, fashion and lifestyle, with over 500,000 unique visitors each month. It expanded also geographically, in the rest of East Asia and among Asian women, CozyCot becoming one of the local websites "putting Singapore on the global map". Since 2006, forums.cozycot.com ranks first every year in the Hitwise Singapore 'Lifestyle - Womens Sites' industry (and from January - June, 2010 also in `Lifestyle - Beauty' industry). In 2010, CozyCot Pte. Ltd. attracted an undisclosed investment from Hong Kong's JDB Holdings, thus making the company majority-owned by JDB, one of the largest digital media networks in Asia. Source: http://en.wikipedia.org/wiki/CozyCot