Pure Latitude, based in the Solent, is the UK’s original boat and yacht share club, founded in 2007. From the outset, Pure Latitude has been about building a sharing model that delivers greater flexibility and variety than single boat ownership. Members have access to a range of boats and locations, and avoid the supply restrictions that come with use of a single asset. We support our community of boaters with networking opportunities, events and training programmes. It’s boating, but better. Today, our core principles remain: flexibility, availability, support and community.