BRANDING AND MARKETING COMMUNICATIONS FOR FINANCIAL SERVICES For more than twenty years, the IQ Financial professional team has been serving the branding and marketing communications needs of investment management firms, insurance companies, banks, brokerage firms, and institutional investment consultants. APPROACH: DIFFERENTIATION-DRIVEN POSITIONING We work with each client to develop a positioning and story that brings alive, clarifies, and differentiates how they create and deliver benefits to their clients. This differentiation has been the key to getting attention and building business in competitive markets. OUR EDGE: INDUSTRY EXPERTISE We are able to help our clients differentiate themselves because we have the technical command of even esoteric financial strategies and products, which allows us to simplify, position and communicate them effectively. We are also well-steeped in the dynamics and nuances of the investment marketplace—retail and institutional, traditional and alternative. KEY FOCUS: ALTERNATIVE INVESTMENT MANAGERS / JOBS ACT OPPORTUNITIES Over the past decade, we’ve become particularly active in the alternative space, developing marketing strategies and presentations for a range of hedge funds, private equity firms and other boutique investment managers. We are currently strategizing with these clients to capitalize on the opportunities arising under the JOBS Act legislation.