As an international anchored strategic design consultancy we combine experience with unique competences within product, industrial, interior, exterior, packaging and digital design as well as communication, corporate visual identities, branding, graphic design and art to deliver solutions with a point of difference for the soul, mind and industry. The 3X approach is a triangular based approach. One of the cornerstones is design, the second are the idea or feeling which through a visualization process ends in the third corner namely the product.