Rice is personal now. Have it your way. We want to fundamentally change the way people think about buying rice. To put it simply, we believe that everyone should try custom, and we think that buying custom made rice from us is a viable alternative to buying in conventional formats. For that reason, we're creating a platform that allows you to engage in a whole new way as a consumer. We’re changing the rules of Rice retail Buying custom is not a new concept; that’s how everything used to be, but custom rice is new. Now, big stores, retail giants, and discount chains have made standardization (boring) and low prices (low quality) the rule of the day. We’re here to change the rules. We are here to provide a solution to your rice needs. Creating the ultimate personal experience for every client is vital to us. We strive to build solid relationships with our customers and will focus on every individual requirement to make sure everything is perfect. Our “bran meter” is developed to customize the rice to your preference.