Athena Brands was incorporated in 2018 as a platform for internationally renowned brands to be launched into Pakistan markets. In the business of retail and consumer brands, Athena Brands looks to be a trusted and progressive partner for footwear and apparel companies worldwide. With extensive business experience under the parent company Ithaca Capital (www.ithacacapital.com), Athena Brands brings with it a pool of experienced human resource and a structured corporate work ethic. With a corporate culture in place, Athena Brands is dedicated to developing an effective network of distributors and retailers to provide customers with shopping opportunities in major cities across Pakistan. For the group, Athena symbolizes undying strength and agility – one which drives ahead taking challenges in its stride and works steadily to build a lasting legacy. For corporate queries , please write to use at info@athenabrands.com.pk