Simplylive was founded by live production veterans who have made systems that have helped produce televised events like the World Cup, Super Bowl and the Olympics. Simplylive’s ViBox platform takes a different approach from traditional hardware and software products. Instead, system designers focus on the way live programs are actually produced, the next generation of users needed to make those programs, and an approach based on system simplicity, flexibility, reliability and oncoming migration to a VoIP and Cloud future. The result is a platform used by ESPN, IMG, Canal+, and more.