Valuegraphic Marketing for a Values-Driven World All human behaviors are driven by what we value, what we care about most of all. That's why we launched the Valuegraphics Project: to map the core human values of everyone on earth. Today valuegraphics are used by global humanitarian organizations and international consumer brands to engage target audiences eight times more powerfully than ever before. Finally, we know how to engage people using values-driven data, instead of demographic stereotypes from days gone by.