In late March of 2012 Tonya Hawkes presented her debut collection, with clear direction from Vogue US whom Introduces Tonya Hawkes to the two of the "it -girl" New York boutiques and the brand is immediately positioned amongst the company of all leading luxury labels. After only 6 months from the launch date, six of the most important retailers push the brand Tonya Hawkes in the lists of designers, fashion bloggers, industry press and stylists, all move to learn more about the brand. Names like Giovanna Battaglia for Vogue Japan, fashion magazines like Elle, Flair, WWD, New York Post, New York Times, Style.com are interested in the brand, the world famous magazine Harper's Bazaar publishes a full-page editorial of her clutches in their October issue, all this years before the end of 2012. Today Tonya Hawkes brand has been services with over100 editorials in major magazines Vogue, Marie Claire, Elle, Harper 's Bazaar in the editions around the world without any assistance from press agencies. The Tonya Hawkes bags have graced the red carpet of various events worn by celebrities like Solange Knowles, Alicia Keys, Mindy Kaling, Song Jia, Alexia Meyers and adored by the most influential fashion bloggers such as Louise Roe, Leandra Medine, Olivia Palermo, Paul Stella and Diana Pereira. The Tonya Hawkes brand continues to expand her brand awareness with 80 boutiques and department stores worldwide iincluding London, Paris, Milan, Bologna, Capri, Sardegna, Monaco, Tokyo, Seoul, Shanghai, Bangkok, Moscow, Tbilisi, Baku, Beirut, Kuwait City, Dubai, Qatar, Riyadh, Lagos, Sao Paulo, New York, Chicago, Dallas, Houston, Miami, Boca Raton, Bahamas, Puerto Rico, Mexico, Los Angeles and Aspen.