Danji creates opportunities to make well-founded, strategic decisions based on expert knowledge. Our experts? Your customers. We let customers stories about their lives, motivations and feelings lay the foundation for the customer journey map, and contrast this against your organizations internal processes. This gap analysis is how we identify where the customer needs are not met, where there is potential for innovation, and the best allocation of resources. Our focus is practical insights which lead organizations towards stable, measurable and long-term improvement of business potential.