Embrace is a non-profit organization (NGO) that works to raise awareness around mental health in Lebanon and the Middle East. Embrace launched as an affiliation with the Department of Psychiatry at the American University of Beirut Medical Center (AUBMC) back in 2013. As of August 2017, Embrace became an official registered NGO in Lebanon. It is a one of a kind charitable and fundraising initiative for mental illnesses. Embrace seeks to inform and support people who need help by dispelling the myths and misinformation that surround mental illness. Embrace provides information about the resources available to people who live in Lebanon. Embrace also raises money to help provide needed treatment and care for people who cannot afford it. In September 2017, Embrace launched the first national suicide prevention helpline in Lebanon.