AVEA is the representative association for the Visitor Experiences and Attractions Sector in Ireland. Formed by the sector in 2017 to provide advocacy and a forum to enable its members to network and in so doing build greater professional competence and awareness of this vital tourism sector. Mission To represent the attractions and experience sector and advocate importance within the tourism industry, local and national government. To provide a forum for the exchange of knowledge, information and advice between members and provide external support and professional insight to support members in the delivery of best practice in customer care, interpretation and service standards. To professionalise the industry and promote the development of the core skills and competencies that it requires to drive the growth and continued success of the visitor experiences and attractions. To conduct research for the sector, and gather data on performance and the needs of the sector.