MONDAY is making luxury more inclusive with award-winning haircare that doesn’t cost the earth. With praise from Vogue, Vanity Fair, Forbes, WWD, Allure, ELLE, Glamour and Refinery29—and as the #1 most-loved haircare brand on TikTok—ours is cult haircare without the cult price tag. ‘Exclusive’ has long been a buzzword in beauty, but by definition that means someone is always left out. We're part of a more democratic beauty movement, breaking down price barriers to make premium haircare with modern values accessible to more people. Now available in 22 countries, our SLS-, paraben- and cruelty-free range is stocked with 60 of the world's biggest retailers, including Amazon, Walmart, Costco, Target, Tesco, Ulta Beauty and ASOS. Called “a cult favourite”, “global phenomenon” and “a coup in the beauty industry”, MONDAY has garnered over eight billion media impressions and received several accolades including coveted beauty awards from Cosmo, Glamour and InStyle. Our instantly recognisable pink bottles are proudly made using recycled plastic and are fully recyclable, to minimise our carbon footprint and reduce landfill. But we’re more than what’s in our bottles. We’re building a community of like-minded women led by our MONDAY Muses—including entrepreneur Meena Harris and celebrity hairstylist Jenna Perry. Want to join us in our mission? We’d love to hear from you: hello@mondayhaircare.com