Structured Brand Growth is a strategic marketing advisory that helps businesses set up and plan their portfolio and brands for success, improve performance and achieve growth. With an engaging, collaborative approach and insightful thinking we will co-create practical and effective solutions that deliver short term results and provide the right structure for longer term sustainable growth. A simple framework to achieve structured growth: 1 - Diagnose the Situation: Understand the issues and opportunities 2 - Develop a Strategy: Who are you targeting, What do you stand for, How will you achieve the plans 3 - Ideate an Integrated Activity Plan: The executional tactics to win in the market With a common purpose, focused approach and strong collaboration the sky is the limit! Services: + Situation & Opportunity Analysis + Brand Vision & Growth Objectives + Portfolio / Brand Strategy & Brand Positioning / Architecture + Touchpoint Audit & Integrated Activity Planning + Innovation Ideation & Pipeline https://structuredbrandgrowth.com Contact: daniel@structuredbrandgrowth.com About myself: I am an engaging and energetic marketing and business leader with over 20 years’ experience leading FMCG / Drinks Businesses and teams in Global/Regional Strategic and Local Operational roles in established and emerging markets. I have a proven track record of setting inspiring visions, developing structured growth strategies and building strong brand portfolios able to challenge category norms and deliver robust business growth across 6 diverse categories : Beer, Soft Drinks, Personal Care, Haircare, Beauty Care and Health Care. I am a strategic and creative thinker and have a passion for building brands and people and a strong belief in innovation as a key driver to generate true competitive advantage and drive business growth. I have had the honour to create, lead, work on and transform some of the most iconic brands in the world.