Today’s world is “always on” connectivity. IOT is transforming the everyday physical objects that surround us into an ecosystem of information that will enrich our lives. Wireless communication between devices using light, LiFi, to transmit data and position is an emerging technology Emergtex uses to disrupt the retail sector. Retailers with physical stores have an advantage of well presenting online customer experience in store through LED lamps. Emergtex provides hyper-accurate location-based services to unlock the power of store apps and improve shopper’s engagement. These services help shoppers to save money or time, find products as per provided shopping list, receive personalised coupons and promotions. Emergtex’s Indoor Navigation services also add value for retailers. Merchandising will be smarter through advanced data analytics. Using location data can better track the effectiveness of store design. Retailers can assess shopper traffic/routing, dwell times, and coupon conversation. They can quickly restock and redeploy based on shopper’s action. The system improves staff efficiency. In-store customers can send assistance request to on call store experts at the precise point of purchase decision – the aisle and shelf. For more information, please visit www.emergtex.com.