We started DZR in Verbier, Switzerland with our 2 founders from San Francisco, CA and Ivrea, Italy. We wanted footwear for life on and off the bike. In fact, we believe that a cyclist's life should be a seamless transition from work, commute, bar, trail, home or anywhere you end up. Changing environments require a cycling sneaker to be a true shape shifter to charge everywhere. We push the limit of what a traditional biking shoe should look and feel like. We strategically design, test, refine, simplify, source advanced materials and hardware, manage manufacturing, control quality and continue a never-ending quest to making our products better. All of our details are made with purpose in hopes for a seamless experience. Built from the ground up, we combined functionality with livability to bring to you a simple design that works for both on and off your bike. Clipless performance anytime and anywhere.