Mind & Market is the result of a collaboration between Université catholique de Louvain (UCL) and non-profit local business association Alliance Centre BW. Mind & Market supports innovative projects since 2009. Projects originate from both academic and business backgrounds in Wallonia. Innovation here is meant in the broad sense of the term, it comprises all kinds of innovations – in products, services and processes – and all sorts of activities – e.g. health, ICT, engineering, chemicals, food, marketing, management, sustainable development and so on. Through this web platform (www.mindandmarket.be), afterwork meetings and annual forums, Mind & Market pursues a double objective: - Building a winning team around the owner(s) of an innovative project, - Comfronting innovation with the market. In short, Mind & Market brings together project owners and skilled entrepreneurs, experts, coaches, companies and supporting organizations. The latter surround project owners with their abilities, experience and knowledge of the market; acting as catalysts for the realization of the project owner’s ideas, accelerating their development and supporting them throughout the first steps following the creation of a start-up.