Redesigned and refocused in June 2016, CT Magazine is a leading travel industry publication in Canada; setting itself apart by focusing content on sales education, and business and career development for the frontline travel professional. As part of its new mandate, articles topics include marketing, technology, social media, and networking. The sales education articles range on topics like prospecting, qualifying, building loyalty, and following-up, and while the sales acumen pieces are intended to be for general skills building, examples within these pieces are industry-specific. Destination and product pieces focus on how to sell that destination or product. CT Magazine is hands-down the Canadian travel agent’s go-to resource for career and business development. CT’s print edition is distributed monthly to 12,000 travel professionals in print / 14,000 digitally, and is complimented by a robust and intuitive web platform.