Elgin & Co. is a specialist consultancy working internationally with tourism destinations and heritage organisations on optimising their strategic and (digital) communications. Elgin & Co. was founded by Karin Elgin-Nijhuis who is grateful to have (had) the opportunity to work with and learn from my colleagues at TEAM Tourism Consulting and organisations such as the World Tourism Organization (UNWTO), European Travel Commission (ETC), United Nations Conference on Trade and Development (UNCTAD), Hotelschool The Hague, GUtech in Oman, Erasmus University and a wide variety of DMOs. For more information about portfolio and services visit https://www.elgin.nl. Elgin & Co. co-founded and organises the Heritage, Tourism and Hospitality, International Conference & LAB. Visit https://www.heritagetourismhospitality.org and https://www.slowtourismlab.org for an overview of past and current activities.