Hi there, we’re PLAY and we are here to make consumers’ lives better. As the experts in consumer-led innovation in FMCG, we partner with manufacturers and retailers to lift the productivity and effectiveness of their NPD. It’s all in how we blend innovation advisory with tailored consumer insight using an agile, consumer-first approach. Think of us like the connective tissue within your innovation process. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell. At PLAY, we ‘get’ the unique dynamics and opportunities within FMCG. Our strong track record and an enviable list of clients show we have the guts to make tough calls. Proudly, those very same clients continue to partner with us today. So, no matter if you have a new idea, refined concept or product pack, you can count on us for all your NPD needs. We believe in leading with an “always be helping” mentality. By getting to understand your business and striving for continuous improvement, we’re able to achieve the best possible results. We also live and breathe our playfulness – that’s our #notbeige promise – but you can trust us to speak up and share the (sometimes hard) truth. Now let’s not forget our superpowers in experiential research! With Australia’s largest sensory testing facilities, equipped with a sensory and shopper lab, eye-tracking and real full-size supermarket shelves, we can test your product and pack under one roof. You’ll find us locally in Sydney & Melbourne. Let’s shake up your innovation process, explore new opportunities and check in with your consumers on the regular. With our team by your side, we can help you make the right PLAY. Get to know what we do at: www.playinnovation.com.au or give us a call on (02) 8097 0200