Musa Boom is a research, design and architecture studio based in Milan. We change by design. We develop insight research and concepts for new scenarios by which we rise projects for innovative products and services and memorable brand, for companies that aim to create environmental, social and economic value. We help companies to identify new profit’s areas, to create successfull relations with its customers and shareholders and to achieve competitive advantage through radical innovations. Our offer is divided into three areas: insight research, brand & communication and design. We focus on the creation of sustainable and desirable values for various stakeholders: the company, the end users, the environment and the society. We are devoted to discover, understand and develop the potential of brands and products and make it visible. The studio uses methods of strategic design, design thinking and cross fertilization and is connected with an interdisciplinary network of international professionals. Our vision is design for a widespread and conscious happiness. Our mission is to create value for the people, the environment and the firms, through the creation of new and useful products and services.