Maverick Media was a radio company that operated stations in Rockford, Illinois, Eau Clare, Wisconsin, Lima, Ohio, and Santa Rosa, California. In 2013, the markets were sold to various groups in separate transactions. Maverick was successful by being an integral part of their communities. Maverick Media's values are based upon building trust with our listeners, customers, and advertisers. Our values are: Speak the truth Do your best Do what you say you will do.