Legend has it that Miniprix is the most popular off-price concept in Romania. But... We are a business that captures the real beauty of every individual. That is why we challenge people everyday to express their true selves through fashion. .Every man has his story and every piece of clothing has its story. These are the main characters of our universe, and the story of Miniprix unites them both. Still, the fashion industry dictates trends and brands dictate uniforms. Our mission is to change beauty standards in the fashion industry and inspire everyone the courage to tell the real story of their own beauty. We sell a variety of well-known international or less-known local brands in an unique blend, allowing us to focus on offering an experience of variety and treasure hunt. We sell apparel, shoes, accessories for ladies, men and children. For us, it is very important to offer high quality products for amazing values. We run stores in Bucharest since 1999 and we are proud to be one of the city “urban legends”. Since 2009 we run a successful e-commerce site miniprix.ro delivering a “value for money” shopping experience all around Romania by using the most innovative technologies of the moment and a state of the art own logistic and fulfilment centre just a few minutes away from Otopeni International Airport. We have a beautiful, passionate team of 250 people team and an unique organisational culture based on a family business model. We value sustainability in business, the balanced professional and personal life and we cherish the local communities that we belong to.