Pencil is one of the most experienced companies in the brand transformation industry by launching new strategies, and unique designs that lead the business to provide more eclectic experiences for the local, and global market. We are a Saudi brand consultancy skilled in brand strategy, design, experience, and management for over 17 years. Pencil is based in Riyadh and was founded back in 2004 by the brand consultant Metib Al Ahmari who discovered early on, the big gap in the local market around the concept of branding and directing it, which was not in line with the rapid changes in Saudi Arabia. Over the past 10 years, he worked on reconnecting the brand with society together, and launching a deep concept to analyze changes in people’s behaviors locally and globally. He also worked on pushing local companies and organizations to create their unique and successful experiences through impressive brand transformations, relying on the power of intuition and analysis. We do not rely on the past, we predict the future and make it happen.