Hum is the leading Customer Data Platform (CDP) for scholarly & professional publishers, and other content-driven organizations. Hum's CDP combines first-party data from all the sources in an organization’s ecosystem, building a unified profile for every member of an audience, whether reader, author, or customer. Hum is purpose-built to help content-driven organizations like scholarly publishers, professional publishers, and associations unify and leverage their data by building nuanced segments to transform marketing, by delivering on-site personalization to increase engagement, and by driving insights to create new revenue opportunities and leads.