My o My - The multi-brand store family in Helsinki (Finland). Since 2008. Premium hand-picked fashion and design brands around the world. Don’t expect anything too typical. Women's fashion selection can be bought globally via Farfetch. Women's fashion brands include (aw21): - Zimmermann - Ulla Johnson - MSGM - Forte Forte - Pleats Please by Issey Miyake - Henrik Vibskov - See by Chloé - Self-Portrait - Zadig & Voltaire - Barena Venezia - Frame - Re/Done - Harris Wharf London My o My inspires with its selection, interior and atmosphere.