Joe's Signature Vanilla Ice Cream, made fresh in our parlours every day since 1922. Joe's Ice Cream is a family-run business that has been passed down through three generations. Founded by Joe Cascarini in 1922, Joe's family continue to produce the same vanilla ice cream ninety years later, using Joe's original secret recipe. Joe's brings to you the tantalizing taste of Italy in the heart of Wales. Almost 100 years later, we have expanded into wholesale services, providing shops, cafes, resturants and holiday parks with our deliciously thick, creamy ice creams in over 25 fan favourite flavours. Joe's Everything Else Is Just Ice Cream