Vetinnov was created in 2003 by Jean-Pierre Maloisel, DVM, who practiced in animal hospital for 17 years. The company offers a highly palatable veterinarian range of products (complementary feeds) for cats and dogs thanks to the Easypill® concept. The Easypill® concept is an answer to the recurring problem encountered by veterinarians around the world: the compliance. Easypill® is a palatable device originally developed by Jean-Pierre Maloisel to ease the administration of pills in pets: the pill is hidden inside a highly palatable paste to be spontaneously eaten like a treat by the pet. A formula for dogs Easypill® Dog and a formula for cats Easypill® Cat.