hysUX lab is an experiential marketing agency in Dubai, handling brand activations, digital advertising, exhibitions, brand activations and trade fairs. PhysUX lab’s team is composed of the finest talents in art and technology in the middle-east, striving to create top quality exhibits, prototypes and innovative user experiences, aiming at leveraging user interaction using art, technology and social activities. Our team is composed of Engineers, Designers, Technicians, Workshop Facilitators and STEM Educators, based out of Dubai Silicon Oasis, specialized in Artificial Intelligence, Robotics, Tangible UI models, Audio-Visuals, Digital Media and Computer Vision. #brandactivations #experientialmarketing #experientialretail