Design mode is a trading company that operates in the retail sector of men's ready-to-wear, footwear, and accessories. The company was created in 1997 and it opened its first store in Sfax in 2005. Design mode is known by its trade name Exist has 42 stores, all over Tunisia. and expects to grow even more in the future. Also, Exist currently has 10 stores in Morocco. EXIST, the brand is known for its own style and concept, which combine masculinity with refinement, classic to modern, elegant to casual. EXIST, faithful to its concept, has targeted a youthful clientele, its articles are rather oriented towards a population of men aged between 15 and 39 years.