TextLab developed a behavioral learning system using artificial intelligence that allows companies to create personalized marketing messages and by that, increase customer engagement & conversion. One of the use cases we were able to solve is related to eMail marketing campaigns, where we outperformed the AB testing by 10% - 25% incremental uplift on open rate. TextLab was able to disrupt worldwide leading brands to test its technology. The benefits we provide are superior customer experience, increase in retention parameters, optimal communication with users and most importantly, revenue growth.