It’s a different time. It’s time for different. It’s time to recognize that technology is ever-evolving. That marketing strategies have to be fluid, able to pivot on the fly to be successful and effective. That the transition to digital has bridged the gap between marketing and data science. People don’t want to see one-size-fits-all messaging; they want relevant, personalized ads that make them feel seen, but not watched. Data must drive every decision about which message will be the most effective for each audience and how that message will reach them. That’s why we developed a process centered around our tried and true method of optimization, using research and A/B testing. Anything less is a waste of time and money. At blr | further, we focus on solving the problem by listening, researching and asking the difficult questions that lead to powerful, strategic solutions through brand enhancement, advertising, media relations and digital efforts. We are more than a source of ads - we are a source of direction. Our focus on using data to create personalized messages that reach the right audience at the right time helps businesses move forward in ways they could have never imagined. And our passion for creativity helps make those messages unforgettable every time.