When we decided to open shop in 2004, we found an old gas station on Belmont Street with a “For Lease” sign in the window. It seemed like an ideal spot for a company committed to an honest day’s effort, solid creative product, and enjoying the people with which you work. Plus, if the advertising thing didn’t pan out, we could put some coolers in the repair bays, roll up the doors at night, and serve cold ones to the neighborhood. Thus, Belmont Icehouse was born. We’re happy to report the ad agency thing actually worked out, and we decided to keep the beers for ourselves. Today, Belmont stays busy serving a roster of regional and national clients and creating work that has garnered awards from the American Advertising Federation, Print Magazine and the Dallas Society of Visual Communications. We all understand that the nature of communications is changing daily. Each morning brings a new digital platform. A new broadcast channel. A new industry-changing, must-have, category-redefining mobile application. We believe that in the face of this persistent change, some things shouldn’t. So no matter the medium, we back every message with sound research. Insightful strategy. Smart creative. It’s ads like mom used to make, and we think she’d approve.