From product concept – through the image and packaging – to successful implementation Pelc & Partners is a design studio and consultancy. We commence our work on every product’s concept and package design by taking a closer look at a store shelf – because we believe in thinking before designing. Our work is based on a thorough analysis of the benchmark, weaknesses and strengths of the product, its competition, local and global trends. Only strong and verified data can lead to successful introduction of the new product into the market. When coming into short contact with a product in store people tend to develop its image based on the most easily available and clear information they can find. They are also subconsciously driven by emotions .Let us not forget all these information are presented through the package design.