Soul of Italy is a territorial marketing project born to offer tourists the possibility of getting the best from their vacations in Italy. they will be able to be informed about all of the natural, cultural, food, wine, experience attractions of any locations, being sure to live their experience in Italy without missing anything. Soul of Italy is a territorial marketing project based on the Ubico 4.0 communication and marketing platform. Soul of Italy's purpose is to make all information easily accessible to visitors and residents of the areas covered by the platform to fully enjoy all the attractions and points of interest nearby. The platform hosts wineries, food producers, artisans, but also museums, parks, events, ... Access to information is guaranteed by Beatrice, the Dante's guide "Divina Commedia" Paradise, that is the virtual assistant powered by artificial intelligence of the platform who is able to interact in natural language with users, guiding them in the area, booking services, and helping them to purchase the products closest to the their preferences.