Webhouse is the first multi-website online retailer  from the Middle East, focused on fast moving consumer goods, specifically beauty, fashion and accessories. Webhouse will grow to 100 independent sites in the next 5 years all focused on the verticals mentioned above and keeping true to its low risk inventory model. Webhouse will launch with 10 e-commerce websites that are spread across fashion, beauty and accessories to branch out and launch many more.  Webhouse will have a catalogue, which will be wider, deeper and unique within each independent site, with brand appeal. Each site will cater to its audience in a unique targeted manner, whether it is women searching for beauty, mums and dads for their children, socialites looking for the latest fashion trend, teenagers in search of fun accessories and those bargain hunters in us, looking for a great deal.