Makers of stylized technical performance gear. Yellow Gear was born in 2016 in the heart of Amsterdam, the city famous for its cyclists. Our name takes cue from the iconic yellow jersey, that has been adorning shoulders of Tour leaders, since 1913. We create modern, stylized, technical performance gear for female cyclists. Transcending the aesthetics of traditional cycling apparel, by establishing a real connection between the mechanical gears and the female athletes that fuel them. We like to think of Yellow Gear as a brand that caters to any kind of adventurous female cyclist. Whether you are a lone athlete riding the great Alps on a cold winter day, or an urban cycler going for a sunny social ride with friends, Yellow Gear has got you covered.