Hoda's designs and creations have evolved into a unique school of mix and match design enchantment, where every piece of furniture, every fabric, colour, pattern, and accessory is a unique addition that magically complements the rest. The single most important characteristic of Hoda is the fact that she does what she does to fulfill her passion. Hoda has cracked a unique formula of dedication, passion, persistence and achievement. She does all this with strict standards of quality and exclusivity. This has enabled her to set forth a mission of influencing lives with her inspiring designs. Moreover, her team and the series of firms she works with are distinctively consistent with her school of design, where each and everyone of them is again a unique addition that complements the rest of the team.