We are the first and largest 24/7 South Asian Lifestyle Radio Station in USA. We want our listeners to have a fascinating experience. We seek to inform, engage, enlighten and delight our listeners to make a positive difference in the lives of the South Asian Community in San Fancisco, Bay Area, New York, New Jersey, Connecticut ,Virginia, Maryland andWashington DC. Everything we do, we believe in challenging the status. We do not believe in doing different things, rather in doing things differently. We achieve this by providing our listeners with a broad range of South Asian Music, Entertainment, Wellness, Travel, Food, Fashion, Art, Culture, and Ideas. We keep them connected to their roots, while seamlessly helping them blend into the American way of living - in style. We just happen to play excellent music! Our channel is not all about Bollywood, rather it happens to be multi lingual. We cater to the entertainment needs of our niche sub community languages too. Apart from Hindi and English, we host shows in-language like Punjabi, Telugu, Tamil, Gujarati and Bengali