Shobak started with an idea which was driven by passion and a borderless vision. The creators of Shobak wanted to create a place not a brand, a place where sense of home and ownership was adopted by the guests, the team and everybody else. Shobak's main concept is to serve redefined pies prepared with homemade ingredients reinforced by continuous improvements and out of the box creations. Not only premium quality of the materials and service are fundamental structures of the brand, but relationship with its stakeholders. Today, Shobak’s aim is to become one of the leading restaurant chains worldwide, in terms of customer service, product quality and brand awareness, in other words; becoming a role model in everything it practices.