WAY is a resource sharing platform that supports driven entrepreneurs in building their company and business while transforming the experience of clients and advisors in the financial services industry. From the start of their professional career in helping clients understand the merits of financial planning, to their incorporation and branding development, business-minded financial advisors are guided by the Way Platform in areas of industry and product knowledge, compliance, operational strategies and many more. One especially attractive component of the Platform is its ability to help its partners connect – to other professionals, clients and others – so as to provide an enduring stream of revenue for those connected. The icon, featuring two persons holding hands and swapping colours, is a symbol of sharing and connecting which underlines the foundation of our platform, with the circular dots an embracement to new technology in doing business efficiently.