Overproof is a business intelligence company that helps customers in the beverage alcohol industry create, execute and analyze winning brand strategies. We are on a mission to level the playing field in the heavily monopolized beverage alcohol industry, and give anyone with a dream – regardless of company size – the power to plan for the future of their business and brand. Overproof's commercial planning and brand management platform gives customers access to data, insights, methodologies, networks and tools that help build business success.