The Iconic Group is home to Motion Icon Escalator Step Branding and Social Icon Influencer Marketing. In today’s noisy, competitive world, where consumers are bombarded with advertising messages, marketers are constantly seeking effective and innovative advertising mediums that will give their brand a competitive edge. Motion Icon offers an eye-catching, disruptive solution to traditional Out of Home (OOH) media, leveraging a globally patented product that offers brands the opportunity to transform the everyday escalator into a powerful, moving billboard right at the point of purchase. Motion Icon’s escalator step branding offers unlimited creative visual opportunities for brands looking to unlock the power of hyper-proximity communication. BENEFITS OF OUR MOVING MEDIA PLATFORM - A moving media platform suitable for any budget. - Adaptable to all escalator profiles - Multiple brands can be displayed simultaneously. - Unlimited creative opportunities - Continuous 24-hour exposure. - Flexible campaign periods. - Sections of escalator panels can be changed to create phased campaigns. - Enhances the visual appeal of the escalator. - Captures audience attention before reaching a point of purchase. - Converts a maintenance liability into a dynamic asset and revenue stream benefiting landlords, whilst creating a new advertising medium. Social Icon takes brands into the 2020’s! Unleash the scaled power of content creators with a complete 360-degree influencer marketing platform powered by proprietary AI, maximising the ROI on your advertising and social influence campaigns. Social Icon delivers marketing results unlike anyone else by leveraging advanced data, analytics and world-class tools with unmatched reporting. Make Your Next Campaign Iconic!